Domain and Branding News and Insights

News, insights, tips and tutorials on branding, domain names, business, web development and marketing.
Aftermarket Domain Names vs. Brand Name Generators: Which is Right for You?
When starting a new business, one of the most critical decisions you'll make is choosing the perfect name and domain. Your domain name represents your ...
What Makes a Business Name Brandable?
Choosing the right business name is one of the most important branding decisions an entrepreneur will make. A well-chosen name can help a business stand ...
Entrepreneur Guide to Choosing and Scaling Your Domain Name for Business Success
Introduction Your domain name is more than just a web address—it’s the foundation of your online identity, a critical component of your branding strategy, and ...
The Role of .com vs. Alternative Domain Extensions in Branding Success
Building a Successful Brand on the Right Domain Extension A brand’s online presence is just as important as its offline identity. One of the key ...
What Startups Can Learn from the Naming Strategies of Fortune 500 Companies
Brand Naming Strategies A company’s name is one of its most valuable assets. It sets the foundation for brand identity, marketing strategy, and customer perception. ...
Rebranding: When and Why You Should Refresh Your Brand
Rebranding In today’s fast-paced and ever-evolving market, brands must stay relevant to remain competitive. A brand isn’t just a logo or a tagline; it’s the ...
Domain Valuation: How Much Is a Domain Name Really Worth?
Domain Valuation A domain name can be one of the most valuable assets a business or individual owns. But how do you determine the true ...
What is an Ultra Premium Domain Name?
Ultra Premium Domain Names A domain name is more than just an address for a website; it is a crucial element of a brand’s online ...
The Role of Influencer Marketing in Modern Branding
Influencer Marketing in Modern Branding In today’s rapidly evolving digital landscape, the rise of social media has reshaped the way brands interact with their audiences. ...
What is the Domain Aftermarket?
What is the Domain Name Aftermarket? The domain aftermarket is a thriving segment of the internet economy that revolves around the buying, selling, and trading ...
How Can Small Businesses Compete with Big Brands?
Branding for Small Businesses: How to Compete with Big Brands Small businesses often face an uphill battle when competing against big brands with larger budgets, ...
10 Step Guide on How to Build a Brand from Scratch
Build a Brand from Scratch Building a brand from the ground up is akin to embarking on an exciting adventure. Starting a brand from scratch ...
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