What Are The Types Of Business Names?

Understanding different naming styles can guide you in selecting a name that aligns with your brand’s vision:

• Invented Names: Unique creations or alterations from existing words, designed to be distinctive and easy to trademark. Examples include Google, Kodak, and Xerox.
• Descriptive Names: Directly convey what the business offers, enhancing brand recognition and SEO. Examples include General Motors, Whole Foods, and Toys R Us.
• Evocative Names: Designed to provoke emotions or associations without directly describing the business. Examples include Amazon, Nike, and Apple.